Branding has become a buzzword in marketing. It may sound trendy or fashionable but it goes much deeper than that. Branding is not a superficial process, designed to attract consumers to a product or service. It is at the core of the product or service itself – its identity,...Read More
Social media outlets revolved their platforms around the 2014 FIFA World Cup for more than one month, which proved beneficial during the record-breaking championship that had Facebook and Twitter users online by the millions. The World Cup was challenging for players, dramatic...Read More
As I rode into work, NPR News introduced me to a new concept: Vocal Fry. Vocal fry describes a practice using a creaky, raspy, and low vocal sounds at the end of a sentence. It is a practice used more commonly by millenials and by women. Rachel Martin , Host of NPR...Read More
Recently software developer Jonathan Doklovic compared Maven, a plug-in execution framework, to his girlfriend at a tech conference in Berlin. He stated, “she looks beautiful she ‘complains a lot, demands my attention, interrupts me when I’m working’…” ....Read More
Communication & Leadership Alumnus '12
The Master’s Degree in Communication and Leadership meets the emerging need for a blended approach to organizational leadership.
Areas of Concentration:
Canisius College is the largest private university in Western New York, one of 28 Jesuit, Catholic colleges in the nation, and is consistently ranked among the top regional colleges in the Northeast. Canisius prepares leaders – intelligent, caring, faithful individuals – able to pursue and promote excellence in their professions, their communities and their service to humanity.