ComLead

Putting Pinterest to Work

Posted on May 31, 2013 in ComLead, Integrated Marketing Communication

Putting Pinterest to Work

What did you discover last time you visited Pinterest, one of the fastest-growing social networks on the web? Recipes? Home decor ideas? Inspirational quotes? How about consumer research infographics? Photoshop cheat sheets? Curriculum for teachers? Since Pinterest exploded out of beta version in 2011, it has become the third largest social network on the web, reaching a wider audience with broader content areas. The site has changed from a platform for showing off recipes and home improvement projects to an image-driven, inspiration community full of tricks, tips and great ideas you can...

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Rethink Your Elevator Pitch

Posted on May 8, 2013 in ComLead, Integrated Marketing Communication, Managing Not-For-Profit Organizations, Organizational Leadership

Rethink Your Elevator Pitch

This spring, I was able to attend a Speed Networking night hosted by Canisius College and Amherst’s Emerging Business Leaders. Drinks in hand, we circulated around tables, a sparkling crew of Buffalo’s young professionals. The event featured a formal speed networking time, where we were given 90 seconds to “network” with each of the 40 or so people in attendance. 40 people. 90 seconds. Have you ever tried to authentically present yourself and your experiences, to make a real connection with someone, and to listen well and ask questions – all in the time you spent...

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Dreaming of Video Storytelling

Posted on May 6, 2013 in ComLead, Integrated Marketing Communication, Managing Not-For-Profit Organizations

Dreaming of Video Storytelling

I recently discovered the Daily DoGooder, and I cannot. stop. watching. The site serves up a seemingly bottomless platter of fresh-picked video goodies: short clips that aim to “change the world one video at a time.” The issues range from marriage equality and environmental sustainability to international movements like World Water Day. After I watch a film, like the one below, I’m instantly eager to join the movement. Then I watch the next video, and again I’m completely moved. Thinking Versus Feeling There’s something intensely powerful about video as a...

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What to Do When Your Iceberg Melts

Posted on Apr 25, 2013 in ComLead, Organizational Leadership

What to Do When Your Iceberg Melts

This week in the world of MBA 647 Organizational Change & Leadership, we’re reading John Kotter’s “Our Iceberg is Melting.” For this book, Kotter has taken winning principles from his Leading Change and Heart of Change, two books that focus on leading teams to success through periods of inevitable change. “Our Iceberg is Melting” synthesizes these ideas in the form of a fable, where one ingenious penguin named Fred goes for a swim. When he does, he sees fissures, bubbles, and a water-filled cave: signs that the colony’s indestructible iceberg...

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Fit is Key in Finding Your Dream Job

Posted on Apr 19, 2013 in ComLead, Organizational Leadership

Fit is Key in Finding Your Dream Job

There’s a secret that Google, Zappos and Facebook all know – the secret that makes them Dream Employers. It’s not just the swanky in-house lunches or the mythic indoor slides. The real secret behind these famously fun and wildly successful workplaces isn’t the perks, it’s a Human Resources practice called “hiring for fit.” Employers who hire for fit look beyond the resume, understanding that educational background and career experience aren’t the only indicators of a successful candidate. They look at an employee as a whole person,...

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Problem Solving and the 4 Stages of Community

Posted on Apr 11, 2013 in ComLead, Organizational Leadership

Problem Solving and the 4 Stages of Community

Here’s my idea of a dream team: We understand one another. Our opinions are equally valuable. We’re safe to create, take risks and call one another out. We just click. You can already imagine how this team works – focused, dedicated, caring and unstoppable. In a world where many teams feel stuck in neutral, what separates this dream team from the rest is a sense of community. Without a sense of community in a team, we see unproductive conflict, team members marginalized, battles for power and spinning wheels. Often the greater organizations itself is stuck. Members don’t trust one...

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