Posts Tagged "marketing"

Leadership in Action

Posted on Mar 3, 2014 in ComLead, Integrated Marketing Communication, Managing Not-For-Profit Organizations, Organizational Leadership

Leadership in Action

The best education comes from real life.   That’s what motivates ComLead students to pursue community partnerships each semester. In core classes like Organizational Communication and specialty areas like Fundraising and Marketing, students partner with community organizations — applying class concepts to solve real world problems. For years, Canisius Communication Department Chair Dr. John Dahlberg has integrated community partnerships in his Case Studies in Integrated Marketing Communication course. “It’s not something hypothetical that you made for a class,” Dr. Dahlberg...

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Attack of the Advertisements

Posted on Jul 5, 2013 in Integrated Marketing Communication

Attack of the Advertisements

For many, the evening commute is a pocket of well-earned quiet between home and work. Imagine, on the train ride home, resting your head against the window and immediately hearing a man’s voice in your head: “Are you bored? Get Sky Go for your mobile…” Advertising firm BBDO Dusseldorf has devised a way to transit ads directly into your skull. The device, explained in the video below, emits high-frequency vibrations across a train’s window pane. Through a process called bone conduction, passengers who sleepily lean their head against the window hear advertisements...

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Putting Pinterest to Work

Posted on May 31, 2013 in ComLead, Integrated Marketing Communication

Putting Pinterest to Work

What did you discover last time you visited Pinterest, one of the fastest-growing social networks on the web? Recipes? Home decor ideas? Inspirational quotes? How about consumer research infographics? Photoshop cheat sheets? Curriculum for teachers? Since Pinterest exploded out of beta version in 2011, it has become the third largest social network on the web, reaching a wider audience with broader content areas. The site has changed from a platform for showing off recipes and home improvement projects to an image-driven, inspiration community full of tricks, tips and great ideas you can...

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The Ugly Stereotypes of Women in Leadership

Posted on Mar 22, 2013 in ComLead, Integrated Marketing Communication, Organizational Leadership

The Ugly Stereotypes of Women in Leadership

In real life, women are amazing leaders, though they don’t have enough changes to prove it. Women make companies more productive. They bring variety, insight and new ideas to the table. So why is it, as we’ve explored in the past few weeks, that women are 50% of the population but only 17% of the national leaders and 3% of the CEOs? You can’t be what you can’t see. The Geena Davis institute on Gender in Media recently found that in G and PG movies, very few female characters have any occupation whatsoever. These are the films targeted at the youngest members of our society,...

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What Media Teach Us About Women in Leadership

Posted on Mar 15, 2013 in ComLead, Integrated Marketing Communication, Organizational Leadership

What Media Teach Us About Women in Leadership

Why have women made so little gains since the feminist movement first launched decades ago? Everyday workplace issues are key, but at the root of the problem is one of our society’s most powerful institutions: the media. In our first story on women in leadership, we shared a pretty extreme statistic: women hold only 3% of powerful positions in mainstream media, which encompasses film, TV, publishing, and advertising. That means that 97% of the messages we see and hear about how women should look, act and think (or not) are created by men. What stories and messages is the average teen...

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