Posts Tagged "non-profits"

Dreaming of Video Storytelling

Posted on May 6, 2013 in ComLead, Integrated Marketing Communication, Managing Not-For-Profit Organizations

Dreaming of Video Storytelling

I recently discovered the Daily DoGooder, and I cannot. stop. watching. The site serves up a seemingly bottomless platter of fresh-picked video goodies: short clips that aim to “change the world one video at a time.” The issues range from marriage equality and environmental sustainability to international movements like World Water Day. After I watch a film, like the one below, I’m instantly eager to join the movement. Then I watch the next video, and again I’m completely moved. Thinking Versus Feeling There’s something intensely powerful about video as a...

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Recession-Proof Giving

Posted on Feb 15, 2013 in ComLead, Managing Not-For-Profit Organizations

Recession-Proof Giving

“Be the change you wish to see in the world,” Ghandi said. His call to put our ideals into practice has been taken up by many nonprofits, inspiring new recruits to make a difference by teaming up with non-profit organizations. The command takes on new meaning in the midst of the recession that has hit non-profit organizations hard. Americans, especially students, don’t have very much change – let alone big checks – to dole out to deserving organizations. We can’t always give our change, but, like Ghandi said, we can be it. Americans are just as able – and probably more willing...

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Seeing Green

Posted on Jan 2, 2013 in ComLead, Managing Not-For-Profit Organizations

Seeing Green

Last week we shared fundraising secrets from the Non-Profit Fundraising and Development Master’s course at Canisius College. Our final task for the class brought students and partner organizations together to tackle one of the most daunting tasks of a fundraising professional: making personal invitations for large gifts. Our final exam required us to sit down for a brief conversation with fictional millionaire matron, Mrs. Gotbucks. During our meeting, we considered Mrs. Gotbucks’s interests and history and invited her to consider a major gift to our partner organizations. Our asks varied...

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Lessons in Fundraising

Posted on Dec 28, 2012 in ComLead, Managing Not-For-Profit Organizations

Lessons in Fundraising

One of the most valuable experiences I’ve had this semester is working with the Western New York Books Arts Center through the Master’s program’s Fundraising & Development course. The class is structured around experiential learning, which calls us to weekly apply new techniques from lecture to boost our partner organizations’ fundraising efforts. Working alongside WNYBAC made me better able to understand the organization’s mission and invite others to take part in it. Fundraising first requires us to understand our organization’s vision of the future and their goals for...

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Marketing that Makes a Difference

Posted on Nov 23, 2012 in ComLead, Managing Not-For-Profit Organizations

Marketing that Makes a Difference

As of this weekend, it’s officially the year-end holiday season, and no season is more important for non-profits! Not-for-profit organizations are in their final fundraising push of the year, revealing innovative and sometimes a little insane fundraising tactics (polar plunge, anyone?) to attract new donors. In their end-of-the-yea annual mailings, not-for-profits should remember that the real catalyst to effect fundraising – around the holidays and throughout the year – is having an effective brand. We often discuss branding in terms of major corporations like Coca Cola and...

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