Zero Moment of Truth
Google published a book called the Zero Moment of Truth that opened my eyes to how pervasive mobile technology is during the purchasing process of consumers. I think about how relevant it is in my own life and it is suprising how seamlessly it has integrated into my own consumer behavior. For instance, during class I saw a student wearing Tom’s shoes. I liked them. Instead of asking her about them, I went on my phone and searched for the brand, the cost of shoes, the color options. Later, I asked my roommate. Word of mouth and search was engrained in my decision making process. And I...
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